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AI Footprint: The New Strategic Challenge for Companies in the Era of Generative Artificial Intelligence
IA becomes chief of KOL
Olivier Forlini
Sep 106 min read


Strategic Integration of Go To Market (GTM) - Brand Image - Reputation Management: A Performance Lever Creating a Virtuous Circle
This analysis draws from my years of experience between the world of business strategy consulting and reputation specialist firms. I have...
Olivier Forlini
Jun 87 min read


Newsletter dedicated to the attractiveness of companies to young French people.
Employer Brand: Attractiveness of companies and their sectors to students and young graduates This newsletter is largely dedicated to the...
Olivier Forlini
Mar 244 min read


The Challenges of Communication and Reputation in 2025
Each year, companies are overwhelmed with retrospective analyses and predictions. But in 2025, a simple "To-Do List" will no longer...
Olivier Forlini
Feb 911 min read


The Use of Influencers and Ambassadors in French Public Institutions' Communication Strategies
A journey of experiences from French public companies, activating their Ambassadors and Influencers, through their social netwrorks....
Olivier Forlini
Nov 28, 20249 min read


Transform your employees as Ambassadors
Employee Advocacy Programs: ______ A journey of experiences from french companies How it works? Which learning experiences? How to set...
Olivier Forlini
Oct 23, 20246 min read
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