Opposite editorial page by Olivier Forlini March 10, 2026 For a long time, Go-To-Market strategy was reserved for large corporations. Yet it is becoming increasingly critical for SMEs and mid-sized companies, which are facing decisions that are more and more complex and risky. The emergence of new hybrid approaches could reshape the landscape.   For many years, structured Go-To-Market strategy was the domain of large organizations. Access to top consulting firms, heavy strate

March 2026 Newsletter For a long time, corporate communication was primarily perceived as a function of visibility. Producing messages. Running campaigns. Enhancing the company’s image. Today, this vision is largely outdated. Discussions among communication leaders from major international companies at the Dircom Summit   organized by Stratégies today in Paris,  illustrate a much deeper transformation: communication is progressively becoming a function dedicated to managing

IA becomes chief of KOL

This analysis draws from my years of experience between the world of business strategy consulting and reputation specialist firms. I have always considered the management of image, brand positioning and reputation as a true business accelerator. However, these two universes within companies often struggle to fully understand each other, both in their ambitions and implications. I therefore wish to demonstrate how the integration of Go-to-Market (GTM) strategies and image-repu

Employer Brand: Attractiveness of companies and their sectors to students and young graduates This newsletter is largely dedicated to the subject of how companies attract young people. It is mainly the result of an annual study carried out from October to December 2024 in the field, analyzed in January and presented to the press for its general findings in February. I'm referring to the Epoka-Occurrence 2025 barometer , whose press release can be accessed at the foot of this

Each year, companies are overwhelmed with retrospective analyses and predictions. But in 2025, a simple "To-Do List" will no longer suffice. Trust is eroding, risks are multiplying, and communication is transforming at a dizzying pace .   Imagine this: a reputation crisis can erupt in just hours, an ill-calibrated AI campaign can alienate your customers, and the absence of ESG engagement can exclude you from key markets.   With over 20 years of experience supporting companie

A journey of experiences from French public companies, activating their Ambassadors and Influencers, through their social netwrorks. Introduction In a constantly evolving media landscape, French public institutions face unprecedented communication challenges. This November 2024 newsletter offers a fascinating glimpse into the innovative strategies employed by communication directors (DirComs) from various public entities to tackle these challenges. (This edition is largely in

Employee Advocacy Programs: ______  A journey of experiences from french companies How it works? Which learning experiences? How to set or to refresh such program?   Introduction   The concept of Employee Advocacy, or ambassador programs via employees, is experiencing significant growth within French companies, especially in a context of accelerated digitization and the widespread use of social networks, particularly LinkedIn, which is dedicated to the professional world. Th

Authenticity, the notion of a company with a purpose, appears to be a minimum. This highlights the intrinsic evolution of the business world

The CSRD (Corporate Sustainability Reporting Directive), EU standards to improve and standardize ESG corporate communications.

The previous newsletter on the impact of ESG/CSR/RSE communications had to be supplemented by the impact and contribution of the new CSRD financial communication rules, applicable since 01/01/2024. The CSRD (Corporate Sustainability Reporting Directive) standards are a set of directives established by the European Union to improve and standardize corporate communication regarding their impact on sustainability. This therefore responds to the growing demand from investors main

CSR & ESG   A long journey of commitment by companies to adapt to the world of today and especially tomorrow. But what happens when we look at it from the perspective of performance and the impact of communication?   A quick look back at the history of these 2 acronyms, and the evolution that has taken place on these subjects. Companies have really evolved in their approaches to societal and environmental responsibilities over the decades.   The concepts of CSR (Corporate Soc

Summary of the ESG (Environment, Social, Governance) study on the effectiveness and impact of digital communications.

Employee Advocacy is positioned as an essential strategy in the construction of a strong employer branding.

Launching my newsletter on my favourite topics, which are the company's image, the impact generated within its ecosystem, and what it is generated in terms of support.   I have started working as independent on these topics for the past few months, while collaborating with entities that can measure the impact of a company's communications within the digital world or provide acceleration solutions.   For years, I have been evolving in this sphere of data analytics, reputation

_____   From a long-term business perspective, companies must have established a Purpose that drives its organization and business. This will resonate and differentiate within the whole ecosystem through all stakeholders. Simon Sinek reference: How great leaders Inspire actions.   Taking this through the Digital prism, we could consider the following:   a)     You will use all digital channels to address the Why , through all your various stakeholder communities, ensuring thi

UK Companies Purpose adoption. Adapting is unique to people, and therefore to companies ... Our societies are in the throes of change, the level of expectation of its transformation has never been higher. There are plenty of reasons for this... instantaneous and permanent information in all four corners of the world, growing inequalities, digitalisation which changes the proximity of things, where the individual is strengthened, even sublimated. At the same time, it groups to