March 2026 Newsletter For a long time, corporate communication was primarily perceived as a function of visibility. Producing messages. Running campaigns. Enhancing the company’s image. Today, this vision is largely outdated. Discussions among communication leaders from major international companies at the Dircom Summit   organized by Stratégies today in Paris,  illustrate a much deeper transformation: communication is progressively becoming a function dedicated to managing

IA becomes chief of KOL

This analysis draws from my years of experience between the world of business strategy consulting and reputation specialist firms. I have always considered the management of image, brand positioning and reputation as a true business accelerator. However, these two universes within companies often struggle to fully understand each other, both in their ambitions and implications. I therefore wish to demonstrate how the integration of Go-to-Market (GTM) strategies and image-repu

Each year, companies are overwhelmed with retrospective analyses and predictions. But in 2025, a simple "To-Do List" will no longer suffice. Trust is eroding, risks are multiplying, and communication is transforming at a dizzying pace .   Imagine this: a reputation crisis can erupt in just hours, an ill-calibrated AI campaign can alienate your customers, and the absence of ESG engagement can exclude you from key markets.   With over 20 years of experience supporting companie

A journey of experiences from French public companies, activating their Ambassadors and Influencers, through their social netwrorks. Introduction In a constantly evolving media landscape, French public institutions face unprecedented communication challenges. This November 2024 newsletter offers a fascinating glimpse into the innovative strategies employed by communication directors (DirComs) from various public entities to tackle these challenges. (This edition is largely in

Employee Advocacy Programs: ______  A journey of experiences from french companies How it works? Which learning experiences? How to set or to refresh such program?   Introduction   The concept of Employee Advocacy, or ambassador programs via employees, is experiencing significant growth within French companies, especially in a context of accelerated digitization and the widespread use of social networks, particularly LinkedIn, which is dedicated to the professional world. Th

The previous newsletter on the impact of ESG/CSR/RSE communications had to be supplemented by the impact and contribution of the new CSRD financial communication rules, applicable since 01/01/2024. The CSRD (Corporate Sustainability Reporting Directive) standards are a set of directives established by the European Union to improve and standardize corporate communication regarding their impact on sustainability. This therefore responds to the growing demand from investors main

CSR & ESG   A long journey of commitment by companies to adapt to the world of today and especially tomorrow. But what happens when we look at it from the perspective of performance and the impact of communication?   A quick look back at the history of these 2 acronyms, and the evolution that has taken place on these subjects. Companies have really evolved in their approaches to societal and environmental responsibilities over the decades.   The concepts of CSR (Corporate Soc

Launching my newsletter on my favourite topics, which are the company's image, the impact generated within its ecosystem, and what it is generated in terms of support.   I have started working as independent on these topics for the past few months, while collaborating with entities that can measure the impact of a company's communications within the digital world or provide acceleration solutions.   For years, I have been evolving in this sphere of data analytics, reputation