Opposite editorial page by Olivier Forlini March 10, 2026 For a long time, Go-To-Market strategy was reserved for large corporations. Yet it is becoming increasingly critical for SMEs and mid-sized companies, which are facing decisions that are more and more complex and risky. The emergence of new hybrid approaches could reshape the landscape.   For many years, structured Go-To-Market strategy was the domain of large organizations. Access to top consulting firms, heavy strate