Authenticity, the notion of a company with a purpose, appears to be a minimum. This highlights the intrinsic evolution of the business world

The CSRD (Corporate Sustainability Reporting Directive), EU standards to improve and standardize ESG corporate communications.

Summary of the ESG (Environment, Social, Governance) study on the effectiveness and impact of digital communications.

Employee Advocacy is positioned as an essential strategy in the construction of a strong employer branding.

_____   From a long-term business perspective, companies must have established a Purpose that drives its organization and business. This will resonate and differentiate within the whole ecosystem through all stakeholders. Simon Sinek reference: How great leaders Inspire actions.   Taking this through the Digital prism, we could consider the following:   a)     You will use all digital channels to address the Why , through all your various stakeholder communities, ensuring thi

UK Companies Purpose adoption. Adapting is unique to people, and therefore to companies ... Our societies are in the throes of change, the level of expectation of its transformation has never been higher. There are plenty of reasons for this... instantaneous and permanent information in all four corners of the world, growing inequalities, digitalisation which changes the proximity of things, where the individual is strengthened, even sublimated. At the same time, it groups to